Gucci gives back to mom! The Italian house's own matriarch, creative director Frida Giannini, has created a special handbag for Mother’s Day, that in true maternal fashion, also benefits an amazing cause.
The limited edition bag, available at Gucci.com through June 15, benefits UNICEF programs to stop HIV infections among newborns. “My inspiration for this special edition bag came from my trip to Malawi with UNICEF in November 2009, when I witnessed first hand the AIDS epidemic that affects entire generations of families,” Giannini told WWD.
Salma Hayek, a member of the PPR Foundation for Women’s Dignity and Rights and mother to daughter Valentina, also said of the bag, "It’s easy, simple and efficient: a beautiful bag with a real social impact. I love it.” In treating mom to a bit of luxury while benefiting a crucially important cause, Gucci's bag is truly, the "Mother" of all Mother's Day gifts. And she deserves it.
Gucci's limited edition Mother's Day bag, $970 with 25 percent going to the UNICEF.
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