One For the Kids: Lanvin Launches Children’s Wear Line

May 4, 2011 • Fashion, Luxury, Mother & Child

An original Jeanne Lanvin sketch of Children's wear, dating back to 1929

While we're all making plans to spoil mom this weekend, here's a tasty tidbit geared toward her beloved tots. Lanvin has announced it's plans to introduce Alber Elbaz’s first designs for children alongside its 2011 resort collection.

The 25-piece premiere line for girls ages 4 to 10 will be produced in-house with a “superluxury approach,” according to Lanvin’s executive vice president Thierry Andretta. “It’s a way to translate the universe of Lanvin ready-to-wear to the world of kids,” he told WWD, noting the collection would include dresses, T-shirts, coats, sweaters and accessories.

The idea for the children's line was reportedly inspired by the house's founder,
Jeanne Lanvin, who established the couture house in 1909. The original Lanvin earned a reputation for making beautiful clothes for mothers and daughters early in her career. She sketched designs for children's wear until 1935. To this day, the house's emblem remains an image of a mother and daughter in profile.

But don't let the kiddie concept to the line fool you— Andretta said the price range would reflect Elbaz’s traditional luxury approach and could cost up to 10 times more than normally priced children’s apparel. The collection is said to be unveiled in New York in mid-June, and be sold later in showrooms in Milan and Paris. It will be featured in Lanvin boutiques in New York, Paris, Los Angeles, Beijing, Hong Kong and Milan, starting in November for the spring 2012 season.

-Alia Rajput

Article and Photo Source: WWD

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