H&M and WaterAid Team Up for Clean Water Collection

May 6, 2011 • Fashion, Fashion for the Masses, Shopping, Yahoo


Give back this season when you shop the latest spring and summer trends at H&M. For the ninth year running, H&M is teaming up with WaterAid to help provide safe water and sanitation to some of the world’s poorest countries.

Launching in around 150 stores worldwide on May 26, the 2011 H&M WaterAid collection will focus on beachwear for the entire family. From jumpsuits and wrap-around dresses to bikinis and sunhats for women to shirts, shorts and espadrilles for men, the collection features summer staples for adults, as well as cute mini-versions of the designs for kids. To coincide with the global cause, the collection will all be based around the color of water: blue.

“Every purchase from the collection will help WaterAid save lives and lift people out of poverty,” says Caroline Whatley of WaterAid. “Since 2002, our collaboration with H&M has raised more than $2.4 million to support this vital work.” Look for the H&M WaterAid collection to hit stores on May 26 and help give the entire world a chance at clean water.

-Alia Rajput 

Photo Source: H&M

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