G by GUESS, the new brand extension from denim pioneer GUESS? Inc., has launched into a whole new arena with its release of two bikes (!) for the summer season. The G by GUESS bike will be a single speed Dutch bike featuring step-through frame, balloon tires and a center kickstand. Other functions include custom stitched comfort grips, a two-tone button saddle and an over-sized orange bell, the color of G by GUESS. But enough about function, let’s get to the fashion! The retro design and styling of the G by GUESS bikes fit channels a laid back California vibe, akin to the G by GUESS apparel collection. The design of the boy’s bike was inspired by café racers from the 1960’s using racing stripes and decals that mimic the traditional aesthetics from these classic racing motorcycles. The girl’s bike was designed as an interpretation of the G by GUESS girl-fun, flirty and always wanting to stand out from the crowd.
Enroll in G by GUESS’ loyalty program to become a PULSE member and enter for a chance to win a bike by emailing a childhood photo of themselves on their first bike to Facebook@gbyguess.com with their full name and e-mail address associated with their PULSE account. All photo submissions will be uploaded to the “G by GUESS Bike Giveaway” photo album on Facebook where two winners will be selected. In addition, all PULSE members who make a purchase in stores or online between now and Monday, May 23 will be automatically entered to win a G by GUESS bike! It’s too cute to pass up! The limited edition G by GUESS bikes are available now on GbyGUESS.com so shop early and get rolling!See the Top Ten Summer 2016 Trends for Women Over 40