To mark the release of Lady GaGa’s new album “Born This Way” on May 23, Gilt Groupe is teaming with Universal Music Group and the singer with a slew of exclusive events. There will be several offers available, including men’s and women’s merchandise by Gaga’s stylist and Mugler fashion director Nicola Formichetti, tickets to the Mugler fall 2011 fashion show in Paris and VIP access to an upcoming Lady Gaga concert in New York City.
“We are extremely excited to be partnering with Lady Gaga and Universal,” said Gilt Groupe’s chief executive officer, Kevin Ryan. “We have created an innovative online event, running across two of our channels, which will give our members great access to unbelievable experiences and exhilarating style.”
Sales start May 20 at noon on both gilt.com and giltcity.com.