After the tragedy of March’s earthquake and tsunami in Japan, organizations from all over the world responded immediately with relief efforts and charitable donations. But now that some time has passed, some of the initiatives are over despite aid being needed by survivors more than ever. Luckily, Uniqlo and Conde Nast’s efforts are, in the best sense, fashionably late. The Japanese retailer and New York publishing titan have banded together to launch a line of 10 t-shirts created by some of the A-listers in the fashion and pop culture world. Among the creators are Lady Gaga, Karl Lagerfeld, Gwyneth Paltrow, Nicole Kidman, Alber Elbaz, Blake Lively, Charlize Theron, Cyndi Lauper, Victoria Beckham and Orlando Bloom. Put all those names together and you may have the coolest fashion-themed charity initiative, maybe ever.
Proceeds from the T-shirt line will benefit the Japanese Red Cross in their continuing efforts to rebuild the shattered communities. The T-shirts go on sale June 25 for $19.90 and the reps from Uniqlo told WWD the retailer expects to donate about $1.2 million to the organization. The initiative is also on top of two other philanthropic programs Uniqlo has been involved with—$12 million that Tadashi Yanai, chairman and chief executive officer of Uniqlo’s parent company Fast Retailing Co. Ltd., has personally donated, and the $8.5 million in clothes and $3.6 million in funds the retailer donated immediately after the disaster.
Article and Photo Source: WWD
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Tags: Alber Elbaz, Blake Lively, charity, Charlize Theron, Conde Nast, Cyndi Lauper, Gwyneth Paltrow, Japan earthquake, Karl Lagerfeld, Lady GaGa, Nicole Kidman, Orlando Bloom, Tadashi Yanai, Uniqlo, Victoria Beckham