The Tommy Hilfiger Group will be launching Tommy Girl, a sportswear collection dedicated to young women. “The collection, aimed at 12- to 18-year-olds, will be housed in its own shop environment in the junior area of Macy’s and will reflect Hilfiger’s preppy with a twist heritage,” according to WWD.
“I am [pleased] about the new Tommy Girl collection,” said Tommy Hilfiger. “Tommy Girl is our response to consumers wanting quality clothing at affordable prices. The collection has a fun, preppy sensibility that we believe is exactly what our younger customers have been looking for.”
The line, which will consist of oxford shirts, polos, peacoats and denim jeans, will be available at 150 Macy’s stores in the U.S. starting July.
– Taneisha Jordan