Designer Dish. Josie Natori Picked as Target’s First Loungewear and Lingerie Diffusion Line

June 6, 2011 • Designers, Fashion Blog, Shopping, Under-Pinnings

A Josie Natori camisole set

Josie Natori is up to bat as the next designer to collaborate with Target. The designer has just announced she will be introducing a limited edition collection, called Josie Natori for Target, that will be a tightly focused group of bras, panties, sleepwear, loungewear, camis and chemises.

The Natori line will be Target’s first designer diffusion line of lingerie and loungewear and will debut in two installments, each correlating with a holiday season. The first shipment will arrive in Target stores and for the Christmas season, Oct. 30 through Dec. 25., while the second installment will be available Jan. 1 through Feb. 26, just in time for Valentine’s Day.

“I’m an entrepreneur at heart, so the ability to collaborate with Target on a collection that will reach women across the country was an opportunity I couldn’t pass up,” Natori said. “By working together, Target and I created a collection filled with delicate pieces that truly reflect my East-meets-West style.” Natori—whose various labels include the lingerie collections Josie Natori, Natori, Josie and N Natori, as well as Josie Natori ready-to-wear; home, fragrance and eyewear—has never partnered with a mass retailer before as well.

According to WWD, prices for the Josie Natori for Target collection will range from $9.99 to $34.99.

-Alia Rajput

Article Source: WWD

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