TOMS Introduces TOMS Eyewear to Provide Worldwide Sight

June 9, 2011 • Accessories, Fashion Blog, Industry, Yahoo

If you’re ever looking to get inspired about making positive change in the world, look to TOMS. The shoe company is known as for it’s trademarked One for One campaign which states for every pair of shoes purchased, a new pair of shoes is given to a child in need. Since 2006, TOMS owner Blake Mycoskie has been trying to create a world where underprivileged children all over the world are able to own a pair of shoes, and therefore protect themselves from the threat of disease and infection.

Now, the company has launched a second product line, TOMS Eyewear, complete with a new, big-hearted initiative. Three classic styles of TOMS sunglasses will be offered to customers, and in true TOMS fashion, with every pair purchased, TOMS will help give sight to a person in need. “Ever since 2007, I’ve realized the TOMS One for One model could do more than give shoes – it could and should address other needs around the world,” Blake Mycoskie said at the TOMS Eyewear launch earlier this week. “Sight is a fundamental need. The loss of sight has a dramatic impact on a person’s life – and on his or her family and community. We’re so excited to help more people in need and for TOMS to give in a whole new way.”

A chic tortoise style in the new TOMS Eyewear line

TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation. Based in northern California, Seva has been implementing sustainable blindness prevention and sight restoration programs for over 30 years. Seva programs and partners have helped nearly three million people worldwide to see again. Nepal, Tibet and Cambodia are the first countries in which TOMS Eyewear will give.

Made in Italy, each of the three sunglasses styles has an iconic design striping detail, with the hand-painted stripes on TOMS sunglasses symbolizing the three elements of the One for One philosophy. The first stripe on the temples represents the purchaser. The stripe on the tips represents the person to whom the customer is helping give sight. And the middle stripe represents TOMS, bringing the two together. The new TOMS Eyewear styles are now available at, Nordstrom and other select retailers across the U.S. Just in time for summer, snag a new pair of sunnies from TOMS and help spread the gift of sight around the world!

-Alia Rajput

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