Oh, Lola!, …Oh, My!

June 10, 2011 • Beauty, Designers, Fashion, Fashion Blog


Marc Jacobs as just been on a fashion roll lately. Next up for the designer is the second coming of the hit Lola fragrance, Oh, Lola!. “We recolored the bottle and changed the juice,” Jacobs said. “This Lola is more of a Lolita than a Lola, but we weren’t going to call the fragrance Lolita. Lola is more seductive; Oh, Lola is sensual, but she’s sweeter.” Top notes of raspberry, pear, vanilla and sandalwood will prevail in the newest scent.

The fragrance, which is a permanent addition to the line will have a one-month exclusive in Bloomingdale’s, followed by a roll-out to the rest of the world in August. At full roll-out in the U.S., the scent will be available in about 2,000 department and specialty store doors. Prices will run from $40 to $88 for the three piece collection.

“Everything leads to another,” Jacobs mused. “One of our first great fragrance successes was Daisy — the project was fresh, innocent — characteristics that exist in many girls and women. Ironically, a daisy is a flower that doesn’t smell, not that we’re publicizing that. Lola was the next girl in line. She is more seductive — softer, sexier, sultrier than Daisy. When Lola became a success on her own, we decided to do another fragrance in that line.”

Ads don’t hit beauty and lifestyle magazines until August but photos with spokeswoman Dakota Fanning leaked earlier this year..

– Taneisha Jordan

Source; Photos: WWD

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