Retail Detail. Erdem Unveils Net-A-Porter Exclusive Collection

June 14, 2011 • Designers, Fashion, Fashion Blog, Luxury, Retail Detail

Cotton dress in the Erdem for Net-a-Porter collection

Canadian designer Erdem Moralioglu has announced the debut of an exclusive capsule collection of his line Erdem for online luxury retailer

“This collection for Net-A-Porter is exclusive, it’s playful and relaxed,” Erdem told Vogue UK. “It has the energy of the spring/summer 2011 show, but more focused on day dresses. It features enlarged painted florals on summery cottons – it’s all about fresh, young pieces! Now where is the sun?” The collection features seven styles, from trousers to skirts to dresses, each constructed with an easygoing demeanor, yet facilitating the use of Erdem’s signature popping prints. The fabrics come in silk crepes and lightweight cottons.

“Erdem’s popularity with our customers shows no sign of waning and this high summer collection of pretty printed pieces will appeal to Erdem fans, both loyal and new,” said buying director for Net-a-Porter, Holli Rogers. The Erdem for Net-A-Porter capsule collection is available now at at!

-Alia Rajput

Article and Photo Source: Vogue UK

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