Jessica Simpson to Guide Hopefuls on “Fashion Star”

June 15, 2011 • Designers, Fashion, Fashion Blog, Television

Though most of the time she may not look it **coughcoughmomjeanscough**, Jessica Simpson is actually a certifiable fashion powerhouse. Yes, I am still just as confused as to this fact as you are.

Which is probably the main reason that Simpson has signed on to appear as a mentor on the new NBC show, “Fashion Star”. She will help 14 unknown aspiring fashion designers as they compete in weekly challenges to win a multi-million dollar contract to launch their own brand in an American retailer.

“Jessica Simpson has built an incredible fashion business and is a perfect mentor to our aspiring designers,” said Ben Silverman, whose company Electus will produce the show along with The Magical Elves and 5X5 Media.

– Taneisha Jordan


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