Designer Dish. Thakoon Introduces Two Contemporary Lines

June 22, 2011 • Designers, Fashion, Fashion Blog, Industry

Thakoon Addition Resort 2012

Designer Thakoon Panichgul has always had Addition and Carbon Copy, two capsule collections that sat alongside his main line, Thakoon, on designer floors. But starting this resort season, Panichgul has decided to broaden these capsule collections and introduce them fully to the contemporary market.

“In 2009, we wanted to offer a capsule alongside the main line that offered more of a day element,” said Maria Borromeo, chief executive officer of Thakoon. “That became Thakoon Addition, which offered an opening price point of about 15 percent below the main line. It quickly grew and stores began looking at it as its own collection.” Now retailers, Panichgul told WWD, have started asking for a more fully merchandised collection from Addition. “We like our ideas to be born out of an organic growth,” the designer said. “It’s never about a cheaper price point or diffusion.”

Thakoon Addition Resort 2012

Carbon Copy, meanwhile, was spun off two seasons ago, offering a Thakoon print from a past season in two tones — “almost like a carbon copy,” the designer explained. The top and dress silhouette comes in a soft jersey fabric.

Addition has suggested retail price points ranging from $170 to $650, while Carbon Copy ranges from $155 to $355, as opposed to the Thakoon main line retails from $325 to $2,450. Expect the offshoot lines at high end department stores such as Bergdorf Goodman, Nordstrom and Barneys New York. Panichgul is also designing an exclusive capsule Addition dress collection for Barneys Co-op.

-Alia Rajput

Article and Photo Source: WWD

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