Fiorucci and models make for strange bedfellows. according to WWD, Yesterday 80’s iconic brand Fiorucci (didn’t we all own their jeans in the 80’s?) introduced a 15-piece capsule collection designed by cell phone throwing model Naomi Campbell at Ittierre’s Milan headquarters. Fiorucci just inked a four-year license with Ittierre, the Italian clothing manufacturer that produces collections for Costume National, among others. The first line will debut for spring.
If you want a t-shirt with Naomi’s face emblazoned upon it…this is the line for you! Managing director of Fiorucci, Edouard Obringer, said it was “a natural evolution” to team with Campbell, as the company also launched a selection of T-shirts printed with i-D Magazine covers featuring the model. “The magazine chose Milan’s Fiorucci store for its Italian launch in 1982. It’s a great opportunity to revitalize the history of our brand,” he said.
Fiorucci is now owned by Japanese group Edwin and designer Elio Fiorucci is no longer involved in the company. So basically, it’s not even an Italian brand anymore. Hmm.
Photo: Top News