Finally, researchers have proven accurate what we shopaholics have been saying all these years. Shopping is effective in improving mood. While the unknown scientific background sure hasn’t kept people from hitting the stores, we can finally purchase in peace with this latest knowledge.
The study, published in The Journal of Psychology and Marketing, is entitled “Retail therapy: A strategic effort to improve mood”. The abstract defines retail therapy as “the notion of trying to cheer oneself up through the purchase of self-treats.” Following this definition, the study had participants buy an average of around $60 worth of clothing and other items. After the study, 82% reported being completely happy post-purchase and with almost no one having buyer’s remorse. Overall, the study found that “retail therapy has lasting positive impacts on mood. Feelings of regret and guilt are not associated with the unplanned purchases made to repair bad mood.” So there you have it, who needs a therapist when you have Bloomingdales?
Having a bad day? Go ahead and buy that Marc Jacobs bag you have been eying. It is scientifically proven to make you smile.
Article Source: Huffington Post
Photo Source: fanpop.com
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