Here’s an interesting take on designing denim. Premium jeans brand Siwy has recruited three artists — Shelter Serra, Francesca DiMattio and John Gauld — to create limited edition jeans.
The idea was conceived from discussions between a group of artists panelists, as part of a project on collecting art for beginners co-sponsored by Siwy and organized by The Society, a members-only club that curates cultural events. The panelists who came up with the idea were also the ones to select the participating artists.
“I was happy to be asked to speak about something other than fashion,” noted Lauren Santo Domingo, co-founder and creative director of the new designer e-tail site Moda Operandi, who moderated the discussion. On hand were designers Prabal Gurung, Timo Weiland, Laura Poretsky, Ruffian’s Brian Wolk and Claude Morais . Look for the limited-edition jeans starting next month on siwy.com and shopgreyarea.com
Article Source: WWD
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