Chicago Events. Scoop NYC Opens in the Gold Coast

June 29, 2011 • Chicago, Events, Fashion, Fashion Blog, Shopping, Yahoo

Inside the New Scoop NYC store in the Gold Coast

Scoop NYC has landed on the Gold Coast in Chicago! The iconic New York boutique, known it’s carefully selected inventory of men’s and women’s designer apparel and accessories, is sure to have no problems settling into it’s new digs in the super stylish neighborhood. To celebrate the new location, Scoop NYC along with Emily Hoffman, Kara Mann, Robbie Martin and Mario Tricoci Jr. threw a swanky fiesta for Chicago’s most notable fashion personalities.

Scoop NYC!

The Dream Bag wall

Styled vignettes of accessories lined the walls

Walking into the sleek and elegant space, one can immediately see the Chicago Gold Coast outpost shares the store’s signature aesthetic as the “Ultimate Closet”. World renown labels like Missoni and Diane von Furstenberg sat seamlessly alongside  more emerging labels like Boyy and Z Spoke by Zac Posen. Breezy summertime dresses and tunics held court with brightly colored cropped denim and diaphanous scarves. Embellished pumps and wedges peeked out from styled displays and the towering wall of designer handbags could have brought a tear to even the stingiest shopper’s eye.

Lilies covered the sleek, white on white surfaces

Michelle Magee Elfvin from Shop Mag Style checks out the swimwear

We loved these coral-colored beachwear separates!

The second floor held the men’s wear collection, chock full of John Varvatos tees, Etro button-downs and Rag & Bone trousers. As an added perk, the second floor also held an outdoor patio area with amazing views of the bustling street below. We enjoyed perusing the meticulously edited racks with a Grey Goose cocktail in hand. An extra incentive to snag a few seasonal staples was a percentage of the event sales were to be donated to Chicago House charity. And with every purchase, each shopper scored one of the famous Scoop NYC shopping bags (that change with every season!)

Chicago has a new reason to get excited about shopping the Gold Coast with the new Scoop NYC outpost. Take a peek at the fashion forward selection or ask for a personal style consultation from the store’s expert staff. Either way, we highly recommend a stop in to welcome the new Scoop NYC to the neighborhood!

Taneisha and I each picked a bag we were seriously coveting. She chose a DVF clutch.

I was instantly in love with this leather and cheetah print satchel from Boyy

And I will definitely be going back for this light pink Zipper Satchel from Z Spoke by Zac Posen

-Alia Rajput

Photo Source: Second City Style


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