Skincare and cosmetics company Clarins is teaming up with Lauren Bush and her FEED charity to launch a beauty-themed, do-gooder initiative. Starting in July and exclusively at Nordstrom, the beauty brand will sell a bag with the banner Feed 15 across it. This number represents the number of children fed by the United Nations World Food Programme with the purchase of each bag.
The kit will retail for $30 and will include a body lotion, hand cream and lip gloss. “Not only will this project raise funds for Feed, it will also raise awareness for the cause, which is also very important,” Bush recently told WWD. Clarins is hoping that, through the FEED 15 bag initiatove, they will be able to feed at least one million children in two years through sales of its products according to Groupe Clarins chairman Christian Courtin-Clarins. Courtim-Clarins also dropped hints that the next project from the collaboration will be a Feed 25 bag for Bloomingdale’s in October.
Starting tomorrow, shop the FEED 15 bag exclusively at Nordstrom!
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