It’s always surprising to hear that’s celebrity is not as liked as it would seem when they are EVERYWHERE. Case in point (for today) : Justin Bieber.
Despite shilling nail polishes, perfumes and whatever
crap his PR companies book endorsements he lands, he still cannot make a magazine cover a great seller. WWD reports this morning that his February 2011 Vanity Fair cover was the worst-selling issue for the glossy in 12 years. Selling just 246,000 copies, which is almost 100,000 copies less than Vanity Fair‘s average, the issue was a massive flop for the magazine.
So you say “hey,… Vanity Fair is not the Biebs’ audience. Surely, a magazine like Teen Vogue would fair better, right?!” Bieber’s October 2010 Teen Vogue issue also did poorly, selling just 121,054 issues, which is 12% less than its average sales that year. People’s April cover featuring the “singer” sold 25% less than its average sales. Rolling Stone and US Weekly also featured Bieber but those statistics aren’t out yet.
Well, that’ll teach him from “borrowing” the Marc Jacobs bottle…