Public Enemy #1 for Magazines

July 5, 2011 • Fashion Blog, Industry, Sign of the Times

It’s always surprising to hear that’s celebrity is not as liked as it would seem when they are EVERYWHERE. Case in point (for today) : Justin Bieber.

Despite shilling nail polishes, perfumes and whatever crap his PR companies book endorsements he lands, he still cannot make a magazine cover a great seller. WWD reports this morning that his February 2011 Vanity Fair cover was the worst-selling issue for the glossy in 12 years. Selling just 246,000 copies, which is almost 100,000 copies less than Vanity Fair‘s average, the issue was a massive flop for the magazine.

So you say “hey,… Vanity Fair is not the Biebs’ audience. Surely, a magazine like Teen Vogue would fair better, right?!” Bieber’s  October 2010 Teen Vogue issue also did poorly, selling just 121,054 issues, which is 12% less than its average sales that year. People’s April cover featuring the “singer” sold 25% less than its average sales. Rolling Stone and US Weekly also featured Bieber but those statistics aren’t out yet.

Well, that’ll teach him from “borrowing” the Marc Jacobs bottle

-Taneisha Jordan

Source: WWD

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