Beauty Buzz. Bottega Veneta Plans First Ever Fragrance

July 6, 2011 • Beauty, Fashion Blog, Luxury

Bottega Veneta's first ever fragrance campaign

Bottega Veneta has long held court with some of the oldest luxury design houses in the world, yet has always had one thing that differed from the rest—it lacked a fragrance. So the news of the house debuting it’s first women’s scent now is cause for a bit of a stir.  Carrying the same name as the house that created it, the Bottega Veneta fragrance was developed by the Coty Prestige division of Coty Inc., Bottega’s fragrance licensee. Described by Tomas Maier, the creative director who joined the Italian design house 10 years ago, the scent embodies “invisible, private luxury.”

Meanwhile, Françoise Mariez, senior vice president of marketing and European licensing at Coty characterized the eau de parfum as a leathery, floral chypre. Maier told WWD of the two-year development process, “The process went back and forth many times, and the final fragrance happened on the 151st decision. I’ve always been interested in the idea of scent — it is attached to a physical place, a person, moments, and memories. It underlines individuality.” This particular idea includes notes of patchouli, oak moss, Italian bergamot, Indian jasmine sambac, Brazilian pink peppercorns and Indian patchouli. The bottle’s design was described as “all about contradictions: soft, rounded curves coupled with a substantial weight.”  A small metal brunito cap (the standard Bottega Veneta color) and a leather ribbon clipped with a butterfly stamp hides an underside evocative of the house’s signature intrecciato woven leather. “Everything has to function, because I’m very function-oriented and pragmatic,” said Maier.

A special edition Extrait de Parfum, with a Murano glass bottle and a price tag of $395 for 3 oz., will be limited to Bottega’s 165 boutiques worldwide. The more widely distributed eau de parfum will be priced at $95 for 1.7 oz. and $130 for a 2.5-oz. size. The line will also include a $95 body cream, $50 body lotion and $40 shower gel, all in 6.7-oz. bottles. The Bottega Veneta scent will debut in Europe in September and in the U.S. will be drop at Bergdorf Goodman in New York on Sept. 8, followed by Neiman Marcus a week later. On Nov. 1, distribution will roll out to Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor and Nordstrom.


-Alia Rajput

Article and Photo Source: WWD


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