Beauty Buzz. Balmain Launches “Haute Couture” Line of Haircare

July 7, 2011 • Beauty, Fashion Blog, Luxury

Balmain's soon-to-be-released haircare line, Systeme Volme

The true essence of luxury as it is only known by Balmain, is about to be channeled through haircare. The French fashion house has announced it will be launching two haircare lines called Systeme Volume, with the unsurprising tag line, “haute couture for hair.” The lines will contain seven products designed primarily to create up to 10 percent more volume to lackluster locks.

In the first line, called Nutrition Intense, the products, geared towards normal hair, include a shampoo, conditioner, masque and protective styling spray. The scent of the range will include decadent notes of ivy, mandarin, violet, rose, blackberry musk and freesia. In the second collection, called Hydrant, there will be a shampoo, ultra-light conditioner and hydration spray geared towards fine hair to leave locks shiny and soft and prevent being weighed down with product.

Each product is being marketed as hypoallergenic, safe for use with Balmain’s existing line of hair extensions and created to nourish and strengthen hair that has been through damage from heat styling and sun exposure.

-Alia Rajput

Article and Photo Source:

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , , , ,

Leave a Reply