No More Ice Cream and Coke Bottles. Karl Lagerfeld’s Latest Project Is……

July 7, 2011 • Designers, Fashion Blog, Industry

Karl Lagerfeld with his new line of pens for S.T. Dupont

The pen may truly be mightier than the sword. Or at the very least, more stylish. That’s what Karl Lagerfeld has set out to prove in the legendary designer’s latest non-fashion venture. When he hasn’t been creating achingly beautiful confections for Chanel, the Kaiser has been using his spare time to extend his golden touch to other, more attainable markets. The ads he directed for European ice cream brand Magnum, for example, were the epitome of commercial couture (if such a thing exists).  And his collection of style-savvy Coke bottles made consuming soft drinks that much more hip. And now, the self-proclaimed “paper freak,” has lent a hand, so to speak, in designing writing implements.

Lagerfeld has created a line of pens and highlighters for S.T. Dupont, the classic trunk and leather good maker that embodies all the timeless elegance that Lagerfeld channels through his fashions. “I wanted a fountain pen in a certain way,” the self-described pen collectior  told WWD, noting has so many “I cannot count.” But his own line of pens will have Lagerfeld’s individual touch. The designer has long known to have used Shu Uemura makeup to create his timeless sketches for Chanel, and also chose to incorporate his oft-used burgundy nail color into the instruments. Other features include a fan-shape so as not to roll off a writing desk.

Lagerfeld celebrated the pen and highlighter launch in his 7L bookshop and photo studio in Paris yesterday and seems delighted with the partnership.  S.T. Dupont also seems pleased, explaining the company considers the project with Lagerfeld long-term.

-Alia Rajput

Article and Photo Source:  WWD

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