Prada is making new rules for it’s latest scent. José Manuel Albesa, chief brand officer of Puig, Prada’s scent licensee, hinted at “something completely different from what we’ve been doing until now.” That’s the best way to describe the Italian fashion houses’ newest kickiest scent, aptly named Prada Candy. The third in a fragrance trifecta that also includes Amber and d’Iris, Candy is meant to be the bolder, more colorful younger sister.
“Prada has the ability to reinvent itself when it wants to and Miuccia [Prada] wanted to make a bold statement with this launch,” Albesa. told WWD. “This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing.” Housed in a Art Deco-inspired bottle with a spray-through black and gold cap, the outer box features a line drawing of a blonde girl on a fuchsia background and was created by illustrator François Berthoud. The potion itself is comprised of musk notes which envelops the other two major components: Laotian benzoin and caramel.
In the U.S., the scent’s eaux de parfum will come in two sizes — 1.7 oz. for $80 and 2.7 oz. for $108 —, as will a 5-oz. body lotion, $50, and a 5-oz. shower gel, $42. A body scrub, 6.75 oz. for $75, will join the line later this fall. Look for the brightly-colored bottled at Neiman Marcus in mid-August and other specialty beauty stores by mid-October. Of the new scent, Didier Maine de Biran, regional vice president for Puig North America noted, “Up until now, we have explored the more traditional and classic side of Prada, but the brand is much more than that. With Prada Candy, there is a wish to explore the more daring facets of Prada fashion: the modernist, creative and colorful sides.”
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Tags: beauty, body lotion, body scrub, caramel, Didier Maine de Biran, eau de parfum, Fragrance, Francois Berthoud, Jose Manuel Albesa, Laotian bensoin, Miuccia Prada, musk, Neiman Marcus, Prada, Prada Candy, shower gel