Beauty Buzz. Naturally Curly’s New App Aims to Fight Frizz

July 12, 2011 • Fashion Blog

Huzzah! Now there’s a new tool for us curly-headed girls to help banish the constant threat of summer frizz. Naturally Curly by Loreal Pairs has launched a new mobile app called Curls on the Go, a free global application for the iPhone and iTouch that features an actual “Frizz Forecast”, which predicts what the frizz factor will be depending on that day’s weather.

In addition to the comical icon on the “Frizz Forecast” (think: major ‘fro for high humidity days!), the app will also include product and salon finders with reviews, a hair type finder and hair styles ideas and photos and videos.

Curls on the Go will also offer deals on curl-specific salons and products, boasting more than 5,000 curly hair products with thousands of reviews (hallelujah!) Users will be able to actually research ingredient information and buy featured products straight from their phones. I think I can speak for all ringlet-ted ladies who are tired of the of the tangle and give Naturally Curly a big THANK YOU!


-Alia Rajput

Article and Photo Source: WWD

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