Pack Away the Knock-Offs with eBay and the CFDA’s New Campaign: You Can’t Fake Fashion!

July 13, 2011 • Fashion Blog, Handbags, Industry

I had a chance to pop by “the beach” at my favorite new hotel- Dream for CFDA& eBay’s event which kicked off their new collaboration called “You Can’t Fake Fashion.” The two groups are teaming up with 50 CFDA designers to fight against counterfeit goods. Some of the designers and much of the fashion crowd attended as well, so it was a great place to mingle, and sip yummy cocktails as we celebrate original design within the fashion industry. To raise awareness for the cause they produced a collection of summer canvas bags with the tag line printed right on them. The original totes retail for $35 online. the CFDA and eBay also had the 50 designers each create a one-of-a-kind, customized tote bag which were all on display the the dream hotel event last night.

The CFDA designers who participated range from luxury brands to emerging young talent. Everyone from Anna Sui, Marchesa, Coach, Rodarte, and Betsey Johnson took part. Each of the 50 original bags were for sale as well. The original totes (at $150) went super quick- and sold out within hours of the launch last night! All proceeds will go towards the CFDA Foundation. The bags went on sale starting Monay (July 11th at 8pm) so quick- get onto and check em out while you can! Fashion’s latest it bag comes with a bold new message. So loose the knock offs and flaunt this cool new cause instead!

-Alyssa Buishas

Photos: Second City Style

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , ,

Leave a Reply