Gwen Stefani is Coming to Target

July 19, 2011 • Designers, Fashion Blog, Fashion for the Masses, Lifestyle

Gwen Stefani‘s kids are always fashionable, so it’s no big surprise that she would want to start a fashion line. It will be in luck for the money conscious consumer that it will be at Target and not a L.A.M.B. production…. and sadly, not for adults. The brand, Harajuku Mini, will give babies, children and “tweens” a chance to own some of Stefani’s patented Japanese anime-inspired, fashion-forward clothing items. Prices for the line will range from $3.99 to $29.99.

“Harajuku Mini is a dream come true,” said Stefani. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed. Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”

The children’s line will hit stores and in November.

-Taneisha Jordan

Source; Photo: WWD

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