What is Next for Halston?

July 19, 2011 • Fashion Blog, Industry, Luxury

Who will be coming for Halston?

That seems to be the first thing on investors lips when thinking of the once uber-popular but now floundering-fast fashion house. Over the past week, the brand has lost Sarah Jessica Parker, Marios Schwab, and now Tamara Mellon. Many are speculating but no one has officially stepped up.

Reports are swirling that Halston parent Hilco Consumer Capital LLC is close to naming BCBG Max Azria president Ben Malka as head of Halston Heritage, and that Malka might already have his creative director lined up. Malka has vehemently denied this fact or even being part of the Halston house. Marie Mazelis, creative director of the Hervé Léger and Max Azria lines, has revealed plans to exit BCBG Max Azria Group, where she has worked for more than a decade and has been reporting to chief creative officer Lubov Azria. Reached at her BCBG office, Mazelis declined to comment on her next move. “I haven’t made a final decision yet,” she said.

What could possibly happen next? Stay tuned….

– Taneisha Jordan

Source; Photo: WWD

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