After vehemently denying rumors last week, that he would be moving over to the recent headline heavy house of Halston, former president of BCBG Max Azria Group, Ben Malka, has indeed joined Halston as chairman and chief executive officer.
Malka joins Halston amid the recent departure of creative head Marios Schwab and the buyout of execs Harvey Weinstein and Sarah Jessica Parker by Halston parent Hilco Consumer Capital LLC. He will join the Halston board and become a substantial stakeholder in the company, according to WWD. “I am very excited to join Halston. This is a wonderful opportunity and I look forward to defining a new era for this iconic brand,” Malka said.
Malka was reportedly chosen for his role as a strong strategist by Hilco and for his industry connections, brought on to assuage tensions between Halston board members and sift through the pieces of the recent turnover in order to rebuild the brand. The label has seen a revolving door of designers in recent years, leaving the Halston image weak and struggling. Malka will have complete control of the Halston business, according to a spokeswoman, and has already solidified plans to deliver the fall Halston collection to stores. It has not been decided, however, whether a spring line will be in the works.
Malka has served as president of BCBG since 2001, having headed up the BCBG footwear and accessories division prior to that. A spokeswoman for the brand said Malka’s successor has yet to be named but Malka may have another BCBG personality to add to his team, since Marie Mazelis, creative director of the Hervé Léger and Max Azria lines, is also exiting BCBG and may be moving to Halston.
But what will this mean for BCBG? Where will the Azrias be after all their executives leave their label for Halston? And is it now safe to say that alls fair in love and fashion?
Article and Photo Source: WWD
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