Life’s just a cocktail party – on the street. Big Apple – The Rolling Stones
Ah, it’s almost party time, at least to Trina Turk. According to WWD, the Los Angeles designer is expanding her 15-year-old business with the launch of a special occasion dress collection for holiday ’11. The line is designed to work back to the sportswear so it can be merchandised together or stand alone in dress departments.
“We are bringing a dressed-up version of the sensibility of our ready-to-wear collection, incorporating novelty fabrications such as jacquards, laces, and signature prints created especially for the dress line, and the fit our customer already loves,” said Turk.
Her elegant frock styles will range from a lace overlaid ponte sheath to a chiffon dress with heavily embellished cuffs to a long sequined racer-back tank dress. The line, which will wholesale from $100 to $270, will sell in seven of Turk’s boutiques, as well as Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdale’s.
Turk, who launched a coat collection for fall 2011, is also focusing on expanding her swim cover-up range and is looking for sunglass and shoe licensees, as well, and hopes to enter the footwear category in the next two years. Expand, expand, expand!
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40