Beauty Buzz. Living Proof Adds “Restore” Haircare Line

July 28, 2011 • Fashion Blog

Living Proof haircare has been a godsend for us coarse and curly-haired girls. Its haircare range, which caters to both curly and straight, targets the revitalization of dry and droopy locks with products that nourish and moisturize. And now, a new line will be added to its arsenal called Restore, created to banish causes of dry and damaged locks without oils and silicones.

Living Proof is marketing Restore is the first weightless solution that aims to reduce the porosity of processed or damaged hair to make it look, feel and behave like virgin hair. The Restore line includes a shampoo ($28), conditioner ($28) and mask treatment ($42) that’s been developed with Living Proof’s moisture-controlling molecule, polyfluoroester, which creates a protective layer that helps reduce porosity by 100 percent. The Living Proof Restore line will be available at Sephora, QVC, Ulta, Nordstrom and mid-September.


-Alia Rajput

Article Source: WWD

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One Response to Beauty Buzz. Living Proof Adds “Restore” Haircare Line

  1. Kristi says:

    Cannot wait for this new line to come out, I only wish it was sooner as Ulta had said it would be available at the beginning of August. Still, can’t wait to try this out, I’ve had great success with these products and to have virgin hair again would be a god send, not to mention save time I would spend by growing out all my hair again without dyes or styling.

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