First Looks at Balmain’s Ready-to-Wear Line, Pierre Balmain

July 28, 2011 • Fashion Blog

Looks from Pierre Balmain

Early December will be the two key words for Balmain’s highly anticipated ready-to-wear line, named Pierre Balmain. The luxury fashion house, known for pushing the envelope in it’s edgy and dramatic designs, is giving the secondary line what WWD calls, ” a more casual, downtown vibe than its big sister”. The first collection, which will roll out for spring 2012 will include both men’s wear and women’s wear and feature knitwear, tailoring and denim.

Looks from Pierre Balmain

Meanwhile Balmain’s head designer, Olivier Rousteing, is still flexing his muscles creatively in the fairly new role and plans big things for the main Balmain collection, according to chief executive officer Alain Hivelin. Hivelin told WWD that Rousteig’s “quintessentially Parisian” main collection will be “even more sophisticated and couture-like— without, of course, that ‘roc’ aesthetic that has been so important for us these the last few years.” Rousteig is exclusively in charge of the Balmain’s collection  line while an entirely separate design team will produce Pierre Balmain.

Looks from Pierre Balmain

Yet the company does not plan on the secondary line to be taken any less seriously. “Our goal is to position Pierre Balmain as a new global brand that will be established in all the key international markets,” he added, noting the two collections are “part of the same brand universe, but with different outlooks.” One major difference will be in the retail price point, which Balmain is known for causing dizzy spells with it’s sticker shock. Retail prices for Pierre Balmain will range from around $172 at current exchange rates for T-shirts, up to around $1,291 for eveningwear.


-Alia Rajput

Article and Photo Source: WWD

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