Today’s Fashion Headlines: August 15, 2011

August 15, 2011 • Fashion, Fashion Blog

Louboutin seeks appeal on soles, Fashion's Night Out starts setting up, Barneys gets Santa GaGa, and Saks New Ad Campaign

Christian Louboutin Seeks Appeal

Christian Louboutin is planning to appeal a Manhattan federal judge’s ruling that denied the brand a preliminary injunction against Yves Saint Laurent, giving YSL the green light to sell red-soled shoes from its cruise collection while the two companies battled their trademark case out in court. Louboutin sued YSL in April to protect its trademark for the designer’s famous red-soled shoes.

“Waiting for the final order is an exercise in futility, although we’re going to fight like hell,” said Louboutin’s attorney, Harley Lewin of McCarter & English, noting the company was concerned about red-soled copycats coming into the market. “They will think it is open season and it is not by any stretch of the imagination.”

More Details for Fashion’s Night Out

The Fashion’s Night Out website has officially went live this morning and there is already a substantial amount of information to start your party hopping ritual. The party is set for August 8… only a few weeks away! Among the highlights, Michael Kors will step into the Fifth Avenue window displays at Bergdorf Goodman to mark his three decades at the specialty store. Bergdorf’s will also feature live performances by Audrianna Cole and The Blue Vipers of Brooklyn, and a reprise of the “BG Best in Show” contest with designers like Joseph Altuzarra, Reem Acra, Pamella Roland and Bibhu Mohapatra taking a trip down a runway with their dogs.  There will also be a live performance at Macy’s Herald Square, designers at Bloomingdale’s, Ralph Lauren and Saks.

E-tailers are also participating this year, including Shopbop, Gilt Groupe and Net-a-porter, which is taking over the idea of window shopping to a new level. The site is taking over actual window displays in London as well as New York and filling them with designer merchandise. Shoppers who download The Window Shop app will be able to buy pieces from the windows.

Barneys Goes GaGa

Barneys announced today that for the upcoming holiday season, Lady GaGa will be the new face of their campaign. And above is the new teaser art released today. Gaga is set to re-interpreting Santa’s workshop to install in a whole floor of Barneys on Madison Avenue in New York. Artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus and Gaga’s stylist Nicola Formichetti, also Mugler’s creative director, will help create the workshop, which goes up in mid-November along with Gaga’s workshop-themed windows on Madison.

Saks Fifth Avenue New Ad Campaign

For the next campaign launching August 21, Saks plays it simple and direct by incorporating its best assets — the Fifth Avenue flagship and rich corporate history — and by advancing the past destination themes to being “@ Saks.” With the @ symbol, Saks gets resourceful. It’s the motif for shopping bags, catalogues, store windows, in-store displays, upcoming ads on taxis, buses, billboards, and in print and social media. According to Terron Schaefer, executive vice president and chief creative officer, the @ symbol also evokes the store’s dot-com business.

This wouldn’t be the first time Saks has opted to change their campaigns based on public opinion. The “Want It” campaign aggressively spotlighted key items for seven seasons and was dropped when the recession hit, in favor of the lighthearted “Think about” and subsequent “I am going to” messages, to cheer up consumers and depict shopping as still okay in hard times.

Source & Photo: WWD

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , ,

Leave a Reply