Demands Dolce & Gabbana Ban Dangerous Sandblasting

August 17, 2011 • Designers, Fashion Blog, Industry, Social Media

The culprit: sandblasted jeans

Dolce & Gabbana have been receiving some questionable press lately after  deleted posts on its Facebook wall from members, demanding that the company ban sandblasting, a technique used to give jeans a used look which is highly dangerous to workers.

More than 25,000 European and American activists have reportedly joined a campaign on demanding that the company ban sandblasting.
Sandblasting is a dangerous process which involves workers firing sand at jeans under high pressure. It has been known to kill workers in garment producing countries like Turkey and Bangladesh, where jean sandblasting is done manually. The large amounts of silica dust generated during sandblasting can cause silicosis, a potentially lethal pulmonary disease, as workers inhale tiny particles of silica.

A number of major brands, such as Levi’s, H&M, C&A, Gucci, and most recently Versace, have already abolished sandblasted jeans in their collections. Versace agreed to the ban following a similar set of demands by the Clean Clothes Campaign, and the Italian fashon house even released a statement ay that any supplier found to be employing sandblasting as a production technique would be in breach of contract with Versace.

Dolce & Gabbana has continued to tell the Clean Clothes Campaign that they have no intention of banning sandblasting. As a result, the CCC has now launched a social media campaign and recruited tens of thousands of supporters from all over the world to persuade Dolce & Gabbana to ban the sandblasting process. “ is about empowering anyone, anywhere to demand action on the issues that matter to them, and it has been an honor to provide a platform for the Clean Clothes Campaign’s inspiring campaigns, ” said Organizer Meredith Slater. 

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-Alia Rajput

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