A&F Wants The Situation to Stop
Well, this doesn’t come as a surprise since something of this nature has already happened before. Abercrombie & Fitch has offered compensation to Michael “The Situation” Sorrentino of MTV’s “Jersey Shore” to stop wearing A&F products. The retailer called the offer a “win-win” situation on its website Tuesday, explaining: “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”
Though the amount of payment is undisclosed, the offer was also extended to his fellow cast-members. The producers of the show are also looking into using an “alternate brand”. Wow, no brand with any self-respect wants to be seen on Jersey Shore, do they? Except for Ed Hardy that is.
Anna Dello Russo Joining Macy’s
Stylist and editor Anna Dello Russo will be featured in the upcoming campaign for Macy’s private label brand INC. Dello Russo will both style and and appear in the ads with model Karolina Kurkova. The campaign breaks in the September issue of Vogue, out next week, which is the only print title INC bought for fall. “I’ve edited so many things in my life, the mass market is another challenge for me,” said Dello Russo. “I wanted to see if I could push forward in a new way and Macy’s for me represents the biggest of American shopping institutions.”
Macys.com will launch an INC microsite next week with videos that provide a glimpse into Dello Russo’s high-flying lifestyle while offering fashion tips to consumers. Dello Russo and Kurkova are also slated to make an appearance at Macy’s in New York for Fashion’s Night Out on Sept. 8.
Saks Bringing More to Private Label
Saks Inc. wants to bring a bit more of its private label magic to women’s with a new collection that looks to build on the success of its men’s offerings. The retailer is clearly hoping it can replicate in women’s wear the success its private label line has had in the men’s sector. Saks Fifth Avenue Men’s Collection, which launched in 2009, is the largest brand in Saks’ men’s store. Though this private label concept is nothing new, the retailer’s namesake men’s offerings are presented as a full collection with a cohesive point of view and that has helped it gain a significant foothold in the market.
Stephen I. Sadove, chairman and chief executive officer, told WWD that the company would build the Saks Fifth Avenue-branded women’s offering one step at a time, but noted, “We think there’s substantial growth opportunity… It’s all part of a broader strategy of having more exclusive and differentiated product,” Sadove said. “We’re doing it within the brands, we’re doing it with our own brands. We feel very good about the progress that we’ve made in men’s. The women’s category is very complex. This is going to [develop] over a period of time.”
Jordache’s TV Comeback
Jordache is making its way back to television with a little help from a couple celebrities. Katrina Bowden, star of the NBC show “30 Rock”, will chronicling the New York denim brand’s evolution through the last four decades. Starting with a Farrah Fawcett 1970s-inspired look, the television ads will travel through time to show the evolution of the iconic denim brand. Bowden’s commercial will air in September; at the same time, Jordache will begin selling its jeans priced between $15.88 and $18 exclusively at Wal-Mart’s 3,800 stores.
Photographer and America’s Next Top Model judge Nigel Barker directed the commercials. “It’s always an exciting challenge to take on an urban legend,” Barker said. “Taking Jordache through the decades, I looked to inject a sense of nostalgia, whimsy and pop culture true to such an American icon.”
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Abercrombie & Fitch, Anna Dello Russo, Fashion Headlines, Jersey Shore, Jordache, Karolina Kurkova, Katrina Bowden, Macy's, Macy's INC, MTV, Nigel Barker, Saks Fifth Avenue Menâ€™s Collection, Saks Inc, Stephen I. Sadove, The Situation, Wal-Mart