L’Essence by Balenciaga is Coming…

August 19, 2011 • Beauty, Fashion Blog, Luxury, Yahoo

Balenciaga is re-visiting an old friend – Paris.

L’Essence is the new eau de parfum by Balenciaga. It contains all the essential elements of Balenciaga Paris, the iconic fragrance which reconnected with the couture spirit of the fashion house. L’Essence by Balenciaga is similar, concentrated, but slightly different than the original iconic scent. ”I am revisiting a fragrance. Balenciaga Paris. I want to bring out its essential character,” said perfume designer Nicolas Ghesquière. “A fragrance is like a cut, you can linger over it indefinitely. The fragrance reveals a new story. You always have to revisit the past to discover something new”.

The designer chose to play with the rules of perfumery and shake up notions of male and female: “Green fragrances are traditionally male, like eau de cologne. However the key to Balenciaga Paris is violet leaves. I wanted to draw on these almost conflicting inspirations, for women”.

In the ad photos by Steven Meisel, Charlotte Gainsbourg stars in the ads predicting the essence of the fragrance. “This fragrance is very similar to the Nicolas I know,” Gainsburg explained about L’Essence. “It is an honest, strong fragrance. It reflects what I like about his fashion. It is a determined and assertive fashion”.

The fragrance will be available exclusively at Neiman Marcus starting in September.

– Taneisha Jordan

Source: Coty Prestige
Photo: harpersbazaar.com.au


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