American Apparel Tries the “Next Big Thing”

August 26, 2011 • Fashion Blog, Fashion for the Masses, Sign of the Times, Social Media

So, what’s the latest stunt contest from our favorite retailer?!

American Apparel has launched a search for “The Next Big Thing,” i.e. the newest search for the next plus-size model.Ummm, what? You mean all those skinny, half-naked models aren’t the key demographics for Mr. Dov Charney?! Read a little sample from what their website:

Think you are the Next BIG Thing?

Calling curvy ladies everywhere! Our best-selling Disco Pant (and around 10 other sexy styles) are now available in size XL, for those of us who need a little extra wiggle room where it counts. We’re looking for fresh faces (and curvaceous bods) to fill these babies out. If you think you’ve got what it takes to be the next XLent model, send us photos of you and your junk to back it up.

Just send us two recent photographs of yourself, one that clearly shows your face and one of your body. We’ll select a winner to be flown out to our Los Angeles headquarters to star in your own bootylicious photoshoot. Runners up will win an enviable assortment of our favorite new styles in XL!

Show us what you’re workin’ with!


Wow. It took *that* long to get XL sizes? The XL size at American Apparel is equivalent to a 12-14. Good job, American Apparel. I guess this is the last ditch attempt to dig yourself out of bankruptcy by catering to the average American woman size. Shouldn’t you have been doing that earlier?

– Taneisha Jordan

Photo: NY Mag

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