Elle and H&M Join the Land of E-Commerce
Elle is giving H&M a gateway into e-commerce. Earlier this year, H&M postponed its plans to launch an e-commerce site in the U.S. until 2012, but the Swedish retailer found a (short-lived) way until then. Today at noon, select items will be available for purchase on Elle.com.
The site will show four looks from H&M’s fall collection, with four or five pieces from each look that consumers can click to buy. “This will be a preview of what’s to come in spring 2012, when we launch our e-commerce site,” said Nicole Christie, an H&M spokeswoman. “We’re launching the e-boutique two days before we release the collection in stores, so when it sells out online, customers will be able to go to any H&M store in the U.S. on Sept. 1 to buy it.”
Uniqlo Making an Impact in NYC
Uniqlo, the Japanese retailer, will open its much-anticipated Fifth Avenue flagship — its largest store worldwide at 90,000 square feet — on Oct. 14. A week later, on Oct. 21, the company’s second-largest store, a 60,000-square-foot unit, will be unveiled on West 34th Street.
Uniqlo unleashed a marketing campaign in July that includes three pop-up shops in Manhattan and illuminated Uniqlo cubes selling products at the High Line and other areas of the city. “Made for All,” an ad campaign, features a mix of accomplished New Yorkers. The images will be featured in print and digital media as well as nontraditional media vehicles that will help create “a Uniqlo citywide takeover,” the company said.
Diamonds are a Girl’s Best Friend
Jessica Simpson is planning a new foray into the land of jewelry: diamonds. Simpson will become Firestar Diamond’s first celebrity license with the introduction of the Diamonds Are a Girl’s Best Friend collection, slated to hit Zales stores exclusively in October.Prices for the pendants, earrings, rings, bracelets and bangles in gold, silver, diamonds, or a combination of the three will range between $79 and $999.
“Jewelry is such personal expression of style and taste. This collection has allowed me to create pieces that truly reflect who I am, and that can become a keepsake for lifetime,” Simpson told WWD, noting that the loops on the heart are taken from her actual script handwriting. “The collection is beautifully crafted. The designs are airy and artistic and so easy to wear.”
Hard Candy Coming to Wal-Mart
According to sources, Wal-Mart, which is licensed to sell the Hard Candy makeup line exclusively, has already asked some vendors to develop Hard Candy products to test in the stores in a variety of categories, and may have some other private label strategies brewing to further bolster its junior department. But they cautioned that the Hard Candy strategy is preliminary, products in the pipeline are “prototypes,” and that there’s nothing final at this time.
Wal-Mart rep has already sent out email about the supposed new deal. “We’ve made no announcements regarding Hard Candy or a juniors brand. I cannot confirm the rumors you have heard,” a Wal-Mart Stores Inc. spokeswoman conveyed in an e-mail.
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40