Today’s Fashion Headlines. September 2, 2011

September 2, 2011 • Fashion, Fashion Blog

It's new fragrance Friday! Betsey Johnson and Versace both have new scents and Details get in on e-commerce

Versace’s Precious New Scent

Versace Yellow Diamond, the brand’s latest launch, marks a return to the pricing of past fragrances, such as 2006’s best-selling Bright Crystal. By contrast, the houses’s last fragrance, Vanitas, launched in 2010 with price points 20 to 30 percent higher than its predecessors.

“Versace Yellow Diamond is a line with lots of personality, and thanks to commercial characteristics and its visibility, it will be positioned on the same level as Bright Crystal at the heart of all the Versace lines,” said Giovanni Sgariboldi, president of Versace’s fragrance licensee partner, Euroitalia. “Yellow Diamond was created for an audience that’s younger, more hooked into fashion, and always looking for something new — those who love different products and personalities with bold colors — transparent and brilliant like a yellow diamond.”

The line includes a 1.7-oz. eau de toilette, priced at $67 for the U.S.; a 3-oz. version at $88 and a $42 body lotion.

Details Joins Mr. Porter

Details Magazine has entered into a long-term partnership with Mr. Porter, the Net-a-porter offshoot, to feature product on the magazine’s site, as curated by the editorial team. The product selection will also appear on Mr. Porter, allowing readers to click to buy items.

Dan Peres, editor in chief of Details, described the collaboration as “fresh and engaging,” adding this was the right fit for the magazine. “Plus, I’ve known [Net-a-porter founder] Natalie [Massenet] for almost 20 years, back before she was a retail titan, and I was really eager to do a project with her.”

Betsey Johnson is Too Too Much

Betsey Johnson is launching her new fragrance, aptly called Too Too. The collection includes eaux de parfum in three sizes — 30 ml. for $42, 50 ml. for $62 and 100 ml. for $82 — as well as a 6 oz. body lotion, $28; a 0.3 oz. rollerball, $18, and a $62 gift set which includes a 50 ml. fragrance, a train case and a 6 oz. body lotion. The scent will launch at Sephora in mid-October, and the retailer has a six-month exclusive. Jessica Hanson, director of fragrance merchandising for Sephora, predicted that “Too Too is going to be one of the hottest fragrance launches of the fall season.”

It will be previewed at her Sept. 12 ready-to-wear show, the designer said. “I thought of basing my show on it, but I decided it was silly because I have to do a promotional event and I should use my show for something else,” Johnson said. “Perfume is all about promotion and hype. In partnership with Sephora, it’s going to be incredible. It won’t get watered down in stores all over America. It’ll be like girlfriends celebrating.”

– Taneisha Jordan

Source & Photo: WWD

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