Michael Kors is releasing a new online website: all Kors, all the time.
DESTINATION KORS is the new online lifestyle destination centered around the world of Michael Kors, curated by the designer himself. One part editorial site and one part digital dashboard, DESTINATION KORS is the first of its kind to integrate all facets of a luxury brand – from the designer, to product, to e-commerce – all in a seamless, unified destination. The site will also serve as the content engine housing the brand’s digital touchpoints, such as Facebook, its popular Twitter page, and eventually retail points of sale. DESTINATION KORS will also offer localized editorial features in each of the brand’s markets, starting with Japan and China this fall, and all locations by early 2012.
“I am so excited to have an online destination that can serve as the home to everything this brand is about,” said Michael Kors. “With DESTINATION KORS, I can create engaging, interactive content for my customers and fans. I can also showcase who I am and what I represent in the fashion and lifestyle space on a digital level.”
You can take a peek right now at destinationkors.com!
– Taneisha Jordan
Source: Destination Kors