You no longer need a press pass and be in the fashion biz to be at Fashion Week Spring 2012 which runs from September 8-15, 2011. Now you too, can go backstage and watch many of the runway shows from a front row seat perspective…thanks to Maybelline New York, the Official Makeup Sponsor of Mercedes-Benz Fashion Week.
Maybelline will be live-streaming Mercedes-Benz New York Fashion Week shows on YouTube at YouTube.com/liverunway. Bookmark this link to watch tons of fashion videos and commentary in addition to the live stream! If you’re not in front of a computer all day, you can watch the shows from your phone at m.youtube.com/liverunway. Some of our favorite shows that will be streaming live include Luca Luca, Cynthia Rowley, Diane Von Furstenburg, Carolina Herrera, and Narciso Rodriguez!
The Live From the Runway site has a menu bar where you can see Runway Shows, Designers, Behind The Scenes, Featured, and Maybelline Backstage and choose the videos you want to watch. See how Maybelline’s Global Makeup Artist Charlotte Willer designs the makeup looks backstage for the various shows. I’ve been backstage many times during Fashion Week and these videos show you what it’s truly like. It’s interesting to watch the artists preparing the models (live!), and you may just pick up some makeup tips and tricks for yourself and be ahead of the trends for next season.
Maybelline New York continues to be innovative and is constantly providing us with new products. Lately I’ve been hooked on Maybelline Volum’ Express® The Falsies™ Washable Mascara. It quickly lengthens and thickens up my lashes. Who knew I really do have lashes? I can’t wait to see what other new products they will use during Fashion Week…and now we can all see it first-hand at YouTube.com/liverunway.
Disclosure: This post was sponsored by Maybelline.
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