Events. Vitaminwater Color Collection Has a Winner!

September 14, 2011 • Events, Fashion Blog, New York Fashion Week Spring 2012, New York Fashion Week Spring ’12, Shopping, Sign of the Times

All of the finalists on stage!

Earlier this year, we brought you the Vitaminwater Color Collection which inspired student all around the United States to design their own Vitaminwater inspired t-shirt. Ten finalists were brought to New York City during Fashion Week to unveil their designs and find out the winner!

Several designers including Eric Daman, Chris Benz, Richard Chai, creative director of Elle Joe Zee, stylist Lori Goldstein, and CFDA CEO Steven Kolb chose ten finalist to compete for a $5,000 grant to start their fashion career, as well as have their winning design sold on Fashion Vault eBay.

Congrats to winner Gauam Dutta of Savannah, GA! You can buy his design, as well as Vitaminwater inspired shirts from Vena Cava, Rag & Bone, Shipley & Halmos and man others at!

Richard Chai chatting with Lori Goldstein

Some of the student's work

Gautam Dutta and his winning design

– Taneisha Jordan

Photos: Second City Style

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