Events. MILK MADE’s View of the Intersection of Fashion and Technology

September 19, 2011 • Events, Fashion Blog, New York Fashion Week Spring 2012, New York Fashion Week Spring ’12, Sign of the Times

To end New York Fashion Week, Parsons held one of the biggest events of the season: a MILK MADE discussion panel between some of the top officials of the fashion world. The discussion was an in-depth discussion called Fashion & Technology: a look at how technology has changed the fashion industry as well as the everyday consumer.

The panel included fashion and technology influencers Stacy London, stylist of “What Not To Wear”, Tumblr founder David Karp, Vogue editor Lauren Santo Domingo, CEO of Theory Andrew Rosen, writer Derek Blasberg, designer Horacio Silva and moderator Parsons The New School for Design’s Dean of Fashion Simon Collins at MILK Studios Gallery. The line between bringing technology to fashion has always been a troubling road. Though fashion has always been about changing quickly, there has been a bit of hesitation about it’s integration to the mass society. That is where the connect between bloggers and rapid fire updates comes in as against the long-time lead with magazines.

With all of this technology and the accessibility of anyone communicating through blogging, there must be some sort of filter to figure out who exactly to start listening to. “Your message has to always be concise or there’s room for misinterpretation,” Blasberg explained. “As a culture, everyone’s so excited … but in a few years, anyone can have a voice but you’ll have to choose who you want to heard from. It’s easier and quicker to get credibility.”

It was once assumed not too long ago that the magazine was the forerunner in the deciding authority on fashion. “The magazine is god,” London said. Once it was decided that the print world would catch up with technology, all bets were off. “Credibility is following the technological trend.” It also helps that the reader that connect with a blogger faster than a Elle editor. “I think it’s more of an intimate experience,” Domingo said of this. “Contradictory that fashion about change but has been very, very stubborn to change,” Silva pointed out. “Like if fashion were to sneeze, the whole world would catch a cold.”

So what should the public be doing with this newfound information? And how should designers take this info and translate it into sales? And should they be taking their opinions into their designing process? The board was pretty set on the decision. “It’s not about democratization,” Lauren said, “it’s about sales.” Stacy felt that such a decision would completely change the direction of fashion. “Runway show is about the vision, about the art… You’re cutting out the experimental part.”

“The biggest thing indicates that we have the influential of choice,” Silva said. ” It’s about articulating your brand voice… It allows the brand to control the brand message.” Stylist and buyers is becoming an antiquated thing of the past. There is almost no need for the middle man with a long lead time. “It’s all about evolution,” Blasberg followed up with.

Be very watchful of the future. With this new change and influx of people trying to make themselves stand out, there will be more of a push of varying personalities. “Now that there’ll be more people and have more outlets, people will have to fight to differentiate themselves,” Blasberg said. “For the first time in a lot of years, [people are] being very proactive or investing in different levels. People have to be more innovative.”

– Taneisha Jordan

Photo: Second City Style

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