Meet My Newest Obsession: Atelier AZZA

September 20, 2011 • Designers, Fashion, Fashion Blog, Fashion Shows, New York Fashion Week Spring ’12

The brand new Atelier AZZA by Azeeza Desai Khan is definitely the newest label I’m lusting lust over. The billowing silk gowns and slim cut separates, covered in intricate clusters of luxurious beadwork couldn’t be a more perfect pick for your next event. The emerging designer perfectly executed the silhouettes and showcased her flawless level of taste this season like a true pro. Azeeza let her Indian and Afghan heritage bring inspiration to her designs, while highlighting her love for European culture in order to create a very personal aesthetic dripping with cultural influences. The vibrant color palette was expressed in a unique and refreshing manner and when each look was combined with the luxe baubles of famed jewelry designer Ranjana Khan, the effect was truly breathtaking. AZZA’s first collection titled ‘Monarch’ was expertly crafted and impeccably styled to compliment the slightly minimal looks, which have just the right infusions of elegant high fashion and fresh street style. My ubertalented, and drop dead gorgeous friend Azeeza launched this beautiful collection at none other than Mercedes Benz New York Fashion Week at the ‘Fashion for Compassion’ event. The amazing charity event held at the posh Ritz Carlton was the perfect chance to debut the newest hit produced by the Emmy nominated marketing maven. Her first outing as a creator and her launch into the design side of the industry couldn’t have taken flight faster! AZZA is quickly blowing up…gaining attention from NBC news, Vogue India, Wall Street Journal and so many more within a week of its launch. The US based label comes straight from a fellow Chicagoan, and I couldn’t be prouder! Definitely a brand to keep a close eye on, check it out at

-Alyssa Buishas

Photo credit: Errol Dunlap

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