Legally Yours: Reebok to Fork Over $25 Million to the FTC

September 29, 2011 • Blahnik Tonic, Fashion, Fashion Blog, Legally Yours

So, if you have this “workout” gym shoes, you might be out of luck.

Reebok has previously advertised its EasyTone walking shoes, RunTone sneakers, and EasyTone flip-flops as technologically advanced devices that will tone and shape your body. According to Reebok, the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.

Well as you could have figured out, this was not the case. Reebok International Ltd. is to pay $25 million in consumer refunds after the Federal Trade Commission alleged it deceived consumers into thinking its toning shoes provided extra tone and strength to leg and buttock muscles. According to a complaint filed by the FTC, Reebok made unsupported claims in advertisements that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.

David Vladeck, director of the FTC’s Bureau of Consumer Protection, stated: “The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science.” Reebok responded in a statement: “In order to avoid a protracted legal battle, Reebok has chose to settle with the FTC. Settling does not mean we agreed with the FTC’s allegations; we do not.”

You have a pair? You might be able to file a complaint with Reebok at

– Taneisha Jordan

Source & Photo: WWD

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