Gaga Sues Again
Lady Gaga has hit Excite Worldwide LLC with a trademark suit, accusing the marketing firm of using her name to sell cosmetics and jewelry. Excite has refused to withdraw its application for trademarks such as “Lady Gaga” and “Lady Gaga Fame” with the U.S. Patent and Trademark Office, essentially blocking the pop star’s ability to register her own marks for beauty products and jewelry, according to the complaint filed in New York State court.
As of Wednesday, the PTO has suspended Excite’s application for Gaga’s marks, but that suspension must be lifted in order for the singer to file her own application to obtain the marks. So does that mean that Lady Gaga is actually going to use her name for products or just no one else can ever use Gaga?
Elie Tahari Taps Bloggers
To celebrate the launch of his new e-commerce website, Elie Tahari decided to ask the help of a few bloggers. The designer asked top fashion bloggers to style outfits using his fall collection. “I think these bloggers are our new stars, and we wanted to make them feel that way,” Tahari said.
Elle Magazine’s creative director Joe Zee helped bloggers and editors from blogs including Refinery 29, Bag Snob, and Styleite to create looks, which were then photographed by Guerre of Guerreisms. Not to mention our own SCS Alia Rajput was in attendance and styled by the designer and Elle creative director herself! Stay tuned for in-depth coverage of the event!
Uniqlo Taps World Domination
Uniqlo is hoping innovation will give it the edge in the fast-fashion world. The Japanese brand, which is set to open three major stores in the U.S. and U.K. next month, is aiming to carve a niche not only with basic, classic collections but also zippers that go pop, supersized pockets on parkas and ultrastretchy, 3-D-cut trousers.
The store will open on Oct. 13, a day before it’s largest worldwide store Uniqlo’s Fifth Avenue flagship will open. A week later, on Oct. 21, the company’s second-largest store, a 64,000-square-foot unit, will be unveiled on West 34th Street in Manhattan. But don’t hold your breath for Chicago just yet. Nobuo Domae, group executive vice president at Fast Retailing Co. Ltd., said Uniqlo is looking for space in Chicago, Los Angeles and San Francisco. But it won’t be buying another company in order to expand. “There is no need to buy a company to secure a good location. We want the best spaces, we’re willing to wait and we take everything on a case-by-case basis,” he said.
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40