Milan-based brand Marni is edging its way into fashion’s highest forms of modern technology. Following their S/S ’12 runway show as part of last week’s Milan Fashion Week, the luxury brand known for it’s color-saturated confections and pop art accessories has hand-picked ten of their looks to be available immediately on their e-commerce site.
The collection was made up mostly of ladylike silhouettes in creamy pastels with, as always, a modern flare in the sheer slip peeking out from under each dress or belted trench. Bold graphic designs and all-over floral prints accented the modern Milanese wardrobe. Grazia UK has the looks pegged as 2, 6, 9, 13, 15, 21, 28, 35, 38, 40 for those avid fans that followed that show, and it’s indeed interesting to see what looks the creative minds behind Marni chose to be up for grabs first.
Reps for the brand called the new innovation, ‘An important initiative dedicated to the brand’s most loyal clientele giving them the possibility to buy their most coveted items of the new season immediately.’
Shop the ten featured looks from the Marni S/S ‘123 collection now (!) at Marni.com.
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