Today’s Fashion Headlines. October 7, 2011

October 7, 2011 • Fashion, Fashion Blog

Lagerfeld turns to himself for his new scent, designers stand up against sandblasting and Laila Ali becomes the new spokeswoman for Marika

Karl Lagerfeld Brings … Karleidoscope

Karl Lagerfeld himself inspired the new Karleidoscope women’s fragrance, which is due on Oct. 11 exclusively in Sephora’s European doors. “It is Karl’s multifaceted vision that was the main inspiration for this project,” said Françoise Mariez, senior vice president of marketing for European fragrances at Coty Prestige, a division of Coty Inc., which holds the Lagerfeld fragrance license.No word on if the scent will ever make it to America yet.

“A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe,” said Lagerfeld. “I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don’t want to be too technical about the fragrance. I prefer a sentimental approach.”

Designers Against Sandblasting

The Roberto Cavalli Group confirmed Thursday that it doesn’t use sandblasting to treat denim. The Italian fashion firm joins several other companies such as Giorgio Armani, Gucci, Versace, Levi’s and H&M in the campaign against the process.

The Clean Clothes Campaign has lobbied for denim firms to ban the practice, contending it can cause silicosis, a lethal pulmonary disease.

Laila Ali Joins Marika

Laila Ali has signed a multiyear endorsement deal with Marika. Marika, a FAM Brands company, is a Commerce, Calif.-based specialist of women’s activewear and bodywear.

Ali will serve as the label’s spokeswoman across all marketing platforms. A print and viral advertising campaign is being planned for spring and will feature Ali in Marika fitness apparel in women’s fashion, lifestyle and fitness magazines. She will play a prominent role in the brand’s global retail and advertising campaign. In-store events are being considered.

– Taneisha Jordan

Spurce & Photo: WWD

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