Chicago Charity: p.45 Launches “4 Designers 4 CURE”

October 13, 2011 • Chicago, Events, Fashion Blog, Yahoo


Euginia Kim limited-edition "Daniella" headband

On October 19th, Chicago boutique p.45 will celebrates its 14th birthday with the launch of  “4 Designers 4 CURE” featuring exclusive products commissioned to benefit CURE (Citizens United for Research in Epilepsy). Motivated by a personal connection to the disorder and the organization, p.45 invited four designers to create custom pieces inspired by the organization’s signature color red.

CURE, Citizens United for Research in Epilepsy, was founded by parents of children with epilepsy who were frustrated with their inability to protect their children from the devastation of seizures and the side effects of medications. Unwilling to sit back and accept the debilitating effects of epilepsy, these parents joined forces to spearhead the search for a cure.

Tricia Tunstall, Founder of p.45 explains, “CURE is an organization close to my heart. When thinking of a way to benefit the organization, I immediately thought of Eugenia (Kim) because we have collaborated together since p.45’s opening 14 years ago. Eugenia inspires me with her creative energy and her individual sense of style.”

Eugenia Kim will offer forty-five exclusive, limited-edition “Daniella” headbands at $58 each. 100% of proceeds of the headbands bought at the store or online at will be donated to CURE. Each headband will also be autographed by Eugenia herself.

Other “4 Designers 4 CURE” items include Lizzie Fortunato’s signature mix of materials in a key chain charm, a crescent moon on a red leather cord by Sarah McGuire, and a Abigail Glaum-Lathbury knit dress in her sought-after architectural style.

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