See Christian Dior Up Close and Personal
Christian Dior’s creative director of accessories, Camille Miceli, was the visionary behind the brand’s new short film, “Mise en Dior,” to be released on dior.com Tuesday. Named after the first necklace she created for the brand’s costume jewelry collection after joining the fashion house in 2009, the 3-D animated film depicts the virtual world of a Dior pearl, following its twists and turns through an ultramodern pinball machine. The viewer is able to see the making of a pearl necklace — set to an electro-remix of Mozart — and is also met with iconic pieces from the brand on its journey, including The Bar jacket, Lady Dior, J’Adore and Rouge Addict. “Life and society have been quite depressed, so I asked myself, ‘How could we have some fun?’ We came up with a pinball machine,” Miceli told WWD.
The pearl necklace is something Miceli holds near and dear — but giving it a personality is what differentiates her work with the material from that of other brands. “I wanted to embellish the pearls, they needed to have a couture aspect,” she said. “It’s a frivolous and fun little movie.”
Gap Closing the Gaps
Gap, the currently struggling retail denim store, said that they would be closing more than 20 percent of its stores in North America by the end of 2013. This means that the chain will shrink to just 700 stores. “We are focusing on a smaller and healthier fleet in North America,” Gap’s chief financial officer, Sabrina Simmons, said at an investor meeting yesterday. Last week, Gap said a report that it would close as many as half of its 30 stores in New York City was “extremely exaggerated,” although the retailer did confirm it will exit some New York locations.
Meanwhile, Gap is expanding overseas, with plans to triple the size of its chain in China to 45 by the end of 2012. Gap also plans to expand its international footprint through franchise stores, doubling the number to 400 by the end of 2014. In addition to closing money-losing stores, Gap said a fall in cotton prices will help operating margins improve “over time.”
Anya Hindmarch’s New Bespoke Website
Anya Hindmarch is marrying the art of bespoke craftsmanship with the instant gratification of online shopping. Today Hindmarch will launch a bespoke Web site, which will allow customers to order and personalize items such as leather goods, diaries and handbags online.
While the designer’s bespoke shop on London’s Pont Street has been open since 2009, the Web site marks the first time customers will be able to personalize their purchases without visiting a store. And the products’ packaging is also equally detailed — bespoke items are delivered in a box hand tooled with the recipient’s name. Hindmarch said: “After years of planning, it is great to finally be able to offer our service online, so that you can find the perfect present from the comfort of your armchair by the fire.” The online bespoke orders will take 10 working days to be personalized, while Nov. 26 will be the last date for all Christmas orders.
– Taneisha Jordan
Source: NY Post; WWD