Gucci Gets Franco
Gucci has tapped James Franco to appear in the advertising campaign, dubbed “All the World’s a Stage,” for its new Made-to-Measure service. The black-and-white images, which were shot by French photographer Nathaniel Goldberg in Rome, feature the American actor on a movie set wearing a sartorial pin-striped suit, among others.
“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made-to-Measure service,” said Gucci creative director Frida Giannini. The advertising campaign will appear starting in November issues of fashion titles in conjunction with the launch of the Made-to-Measure service, which will be available in 11 Gucci boutiques by yearend. Customers will be able to customize their suits and the service will be also available for shirts and shoes.
Moussy Opens “Experimental” NYC Store
Japanese brand Moussy has been using novel ways to attract attention, from Fashion’s Night Out — when a model brigade dressed in the brand’s signature rock ’n’ roll-inspired looks — to its 3,200-square-foot “experiential store,” which bowed Friday at 72 Gansevoort Street here.
Moussy is trying to connect with influencers in Manhattan, said Mizuho Oka, the one spearheading the move. It represents a shift away from European luxury brands to more affordable domestic labels. Moussy, Cecil McBee and Apuweiser-Riche have been at the forefront of Real Clothes. “We saw a niche in the market that everybody wanted, but didn’t exist,” Oka said. The store targets women ages 18 to 25.
More Miss Piggy News!
It’s now paying off to put lipstick on a pig. Miss Piggy is in a new spread in the November issue of InStyle hitting newsstands this Friday. The magazine enlisted Jason Wu, Prabal Gurung, Opening Ceremony, Suno, Brian Atwood and Giles & Brother to design custom creations for the porcine prima donna. “I didn’t want to dress Miss Piggy in anything that would take away from her bold personality so I went with a simple, classic dress and neutral color,” Gurung told WWD of his belted dress in white duchesse silk. “The Empire waist really complements her figure.” Wu, however, went a little more showy with his design. “Her humor, flamboyance and joie de vivre inspired me to design a decadent feathered dress that features her most sensational qualities,” he explained. When it came to shoes, Atwood carefully considered the screen siren’s gams. “The strappy sandal seemed to work best to complement her hoofs,” he noted.
“Although Miss Piggy hasn’t been seen on the big screen in 12 years, her appeal is timeless,” observed Ariel Foxman, managing editor of InStyle. “This style maven is living proof that confidence — and a whole lot of it — can get you everywhere.”
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: "All The World's a Stage", "Made-to-Measure", Brian Atwood, Fashion Headlines, Frida Giannini, Giles & Brother, Gucci, InStyle, James Franco, Jason Wu, Miss Piggy, Mizuho Oka, Moussy, Nathaniel Goldberg, Opeing Ceremony, Prabal Gurung, Suno